Building a Business Case for User-Centered Change in Rail Industry

US$0.00

A business case for shifting the organisation from a technology-centric to an asset-centric model. This involved mapping the customer ecosystem and conducting stakeholder interviews to define a service strategy that addresses the 'Last Mile' gap to highlight frontline staff experience.

A business case for shifting the organisation from a technology-centric to an asset-centric model. This involved mapping the customer ecosystem and conducting stakeholder interviews to define a service strategy that addresses the 'Last Mile' gap to highlight frontline staff experience.